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Withings creates devices embedded in easy-to-use everyday objects that connect to apps and act as powerful daily health check-ups, as well as tools to help master long-term health goals. Their team of engineers, doctors, and health professionals invents the world’s most efficient devices to help track and analyze anyone’s vitals, via a decade of expertise
Successfully launch the Withings BPM Connect by driving new potential customers to the Withings site to learn about the easy-to-use smart blood pressure monitor. Withings needed assets that ultimately drove direct sales by lowering their cost per qualified visit and increasing video completion rates.
Our team worked with Withings to identify key audiences that may demonstrate interest in the BPM Connect and produced custom assets that spoke directly to these audiences. Certain creative variants focused on the technological improvements while speaking directly to technophiles, while other assets focused on patient needs including the increased ability to monitor from home and the product’s clinical validation.