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TRESemmé understands how great hair gives you the confidence to walk taller every day. From our origins in salons, TRESemme has been driven by a simple truth: every woman deserves to look and feel fabulous, like they’ve just stepped out of the salon. TRESemmé is dedicated to creating hair care and styling products that are salon quality without the salon price. Salon inspired and tested products that help you create your own style and experience that salon feeling every day.
TRESemmé set out to raise awareness and positive brand affinity with younger demographics who aren’t familiar with the TRESemmé brand. With their close tie to NYFW, the brand wanted to accentuate that connection while highlighting their new product, Micro Mist Hair Spray.
Tresemme needed a paid social activation for New York Fashion Week… fast. Leveraging influencer videos delivered an efficient production solution at scale, but didn’t provide the polished look the brand was looking for. Enter Digilocity. Our team was tased with intaking multiple assets shot in all different formats from several influencers and defining a creative strategy to communicate the values of TRESemmé’s new Micro Mist Hair Spray.