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Priceline is home to the best travel deal makers in the world, and the Priceline mobile app is the place where consumers can access their deepest discounts. Beyond that, Travel + Leisure named the Priceline app the Best App for Travelers.
Many travelers see the OTA space as fairly commoditized and having little differentiation. Using products like Express deals and Name Your Own Price, Pricelines was seeking to drive app installs from qualified users who could consistently make use of the Priceline App and find value in their deep discounts.
In order to increase the volume of qualified app installs, Digilocity worked with Priceline to develop aspirational travel content that focused on deals and specific app-only offerings that differentiated the product from competitors.