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The holidays seem to happen earlier and earlier every year. So much so, the timing can sometimes be questionable. The new offerings from McCafe helped restaurant goers to adjust to the season with something sweet. Specifically, McDonald’s was looking to promote their seasonal offerings: the McCafe Donut Sticks with Chocolate Dipping Sauce and the McCafe Cinnamon Cookie Latte for their holiday campaign, Warm Up to the Holidays.
Drive awareness and foot traffic in McDonald’s stores within the United States.
In partnership with Pinterest, McDonalds tasked Digilocity with producing a social first variant of their existing Warm Up to the Holidays campaign for Pinterest.