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Real Friend Luke

RFL Mobile Ad Campaign

Assets Used: Logo

THE STORY

Luke is a free artificially powered real estate assistant that helps people find the perfect apartment in NYC. The algorithm searches constantly while looking at every available listing and sending custom reports based on predefined criteria.

THE GOAL

Luke had an overwhelmingly successful launch in Tel Aviv, where the company initially launched. In 2019, Luke turned their vision to New York City and its population of over 8.5 million inhabitants, looking to disrupt a model that had been in place for decades. 

KEY OUTCOME

The challenge was, Luke didn’t have the ability to produce content on location in NYC. Having only a logo and a color palette, Digilocity executed competitive research in order to build social assets that stood out based on pain points renters and home buyers experienced throughout their processes. With just a logo, Digilocity was able to create full video assets for placements in stories, in-feed, in stream and more. 

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