Airweave Mattresses

Airweave Mobile Ad Campaign

Assets Used: Commercial (TVC), Existing Images & Stock Video

CAMPAIGN GOAL

Drive consideration of the Airweave Mattress and encourage direct response in consumers. Leverage existing static and video assets, extending their lifetime and avoid ad fatigue by editing into refreshed mobile-friendly formats.

OUR STRATEGY

Create mobile-optimized content with text overlay, branding, and key product features for placements across Facebook family of products to reach new audiences.

KEY OUTCOME

Without changing anything else, Digilocity’s mobile optimized content drove a 35% increase in link clicks compared to the brand’s existing creative running at the same time.